Everybody Says Yes… to Tennis
Del Monte UK is excited to commence a new sponsorship program with the Lawn Tennis Association, a perfect partnership working together to promote healthy eating and an active lifestyle through sports participation.
Tennis is the second most followed sport in the UK with 17 million followers. This is why we consider tennis to be a great format to promote the full range of Del Monte products. By partnering with the LTA we have the opportunity to have product sampling and advertising at British Tennis Tournaments, attaining greater publicity with a TV audience of 12.3 million and over 155,000 attendees.
The sponsorship also enables us to run on pack consumer promotions on 3 million cartons of Del Monte fruit juice and prepared fruit pots during the summer months offering prizes of 250 Babolat junior racket & ball sets, 50 Adidas courtside kits and the chance to win a family break at the luxury La Manga Resort. To enter just click here www.delmontetennis.co.uk
The partnership aligns perfectly with Del Monte's commitment to promoting a healthy lifestyle and educating a wider audience on the health benefits of eating fruit. Speaking on the announcement, Martin Selley Managing Director at Del Monte UK said, "We are delighted to announce our partnership with The LTA. Contemporizing the brand and conveying the health benefits of the Del Monte® fresh, juice, ready to eat and canned ranges is also a key focus for us and their mission to encourage a younger audience to live a healthy lifestyle aligns with our brand ethos and core values'.
James Mercer, the Commercial Director at the LTA, said: "We are excited with this new partnership with Del Monte® and to welcome them to the British Tennis family of partners. Del Monte® is focused on quality, sustainability and health and we are looking forward to developing an ongoing relationship with Del Monte®." We look forward to communicating Del Monte's participation with consumers and we hope this is a very fruitful partnership!
Events and Dates
The Nature Valley Open, Nottingham Tennis Centre 9-17 June 2018
The Nature Valley Classic, Edgbaston Priory Club, Birmingham 16-24 June 2018
The Fever-Tree Championships, The Queen's Club, London 18-24 June 2018
The Nature Valley International, Devonshire Park, Eastbourne 22-30 June 2018