26/05/2022

Cameron Norrie partners with Del Monte® to promote the health benefits of canned fruit and an active lifestyle

[Thursday 26 May 2022, LONDON] Del Monte® UK, the number one canned fruit brand* and subsidiary of the international group Fresh Del Monte® Inc., this week announces its partnership with British number one men's singles tennis star, Cameron Norrie, to promote the positive benefits of incorporating canned fruit into an active lifestyle and healthy diet, as well as support Del Monte's ongoing sponsorship of the LTA.

As part of the collaboration, Cameron will participate in a series of promotional activities including national consumer media interviews and a social media campaign. The social media campaign will include a competition, which will run on Del Monte's Instagram and Facebook channels, and offers one lucky winner two LTA tournament tickets, a supply of Del Monte® products and a meet-and-greet with Cameron himself.

Despite his demanding schedule, Cameron is a keen home cook and finds pleasure in cooking fresh and healthy meals from scratch. As a fruit lover he enjoys incorporating fruit in his cooking and as part of the campaign, Cameron will share some of his own tips and ideas on how shoppers can incorporate more fruit into their diet and how canned fruit can play a significant and convenient role in helping them to do so. These tips will be shared through consumer press releases and on Del Monte's own social media channels.

Currently in France for the French Open, the 26-year-old tennis star will be back at home in the UK at the beginning of June to prepare for the upcoming LTA and Wimbledon tournaments.

Cameron Norrie comments: "I have always been keen on eating all types of healthy and delicious fruit. I really enjoy cooking and sharing meals at home whenever I can. However, traveling around the world and long hours of practising also requires me to be able to find quick and convenient options that saves time and food waste. Collaborating with Del Monte®, a global producer and expert for both fresh and preserved fruit feels like a natural fit for me. I particularly like the fact that its canned fruit in juice has no added sugar or preservatives, meaning it can count towards your five-a-day, offering a fantastic source of vitamins and nutrients."

The partnership marks a first of its kind for the Del Monte® brand and underpins the brand's commitment to quality, value and nutrition.

Martin Selley, Del Monte's UK Managing Director says: "As an ongoing partner of the LTA, Del Monte® has been a supporter of British tennis for many years and we are particularly proud to be working with Cameron Norrie this year. Cameron is an inspiration to all with his well-balanced attitude towards both working hard at and enjoying what he does. We are big fans and wish him a very successful tournament."

*Source: AC Nielsen Scantrack Data Total Market 52 w/e 23.04.22

For Del Monte® media enquiries, please contact:
Jonita Otto-Richardson (jonita@pier-marketing.com) or Eiléanór Dixon (eileanor@pier-marketing.com) at Pier Marketing on 01394 646 400

Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN^TM brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the "Science Based Targets" initiative. In 2022, Fresh Del Monte Produce was ranked as one of "America's Most Trusted Companies" by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.
Del Monte®, the number one brand in the UK's canned fruit market with 36.8%* share of the market and has been a symbol of product quality, innovation, freshness and reliability for over 125 years.

For further information visit https://www.delmonteeurope.com/ or follow us on Facebook @delmonteuk or Instagram @delmontegb

*Source: AC Nielsen Scantrack Data Total Market 52 w/e 23.04.22