Del Monte®, the leading premium fruit brand, will be Sponsoring celebrity Paul Hollywood's new series City Bakes on the Food Network this April. The sponsorship is a significant above the line investment from the multinational fresh fruit company and will encompass TV, digital, print and outdoor media.
The TV Series will see Paul travel to Madrid, Miami, Munich, Warsaw, London, Naples, New York, St Petersburg, Paris and Copenhagen to explore the recipes that have shaped the baking heritage of each city. Paul will uncover family recipes, hotel delicacies and local favourites before adding his own ‘Hollywood twist' to a classic.
The creative route of the campaign will embrace three contemporary Del Monte canned fruit recipes reflecting the travels of Paul Hollywood within the programme. The recipes; Pineapple Tart Tatin, Peach Breakfast Turnover and Pear Strudel, will highlight to viewers the versatility and usage occasions of the Del Monte canned fruit & beverage range.
Paul Hollywood said: "Food culture can reveal so much about a nation so it's a privilege to be able to delve into the lives of fellow bakers and discover some really amazing international bakes."
Phillip Luff, Managing Director, Scripps Networks, UK & EMEA said: "We are so pleased to welcome Paul Hollywood to Food Network. A true master of his field and baker extraordinaire, Paul brings charm and passion to the series which we can't wait to share with our viewers."
Martin Selley, Managing Director Del Monte UK, says that Paul Hollywood is renowned in the UK for his passion, professionalism and baking expertise and City Bakes is a great strategic fit for our canned fruit and beverages range. Of course, at Del Monte® we only ‘Say Yes To The Best' partnership!
The new series titled ‘Paul Hollywood City Bakes' is scheduled to launch on the 18th of April 2016 and will run until December 2016.