Del Monte Europe websites use cookies, which could include also third party cookies, to send advertising that is relevant to you. If you want to find out more about the cookies we use and how to disable them, click here. By continuing your visit on the website, you consent to the use of the cookies.

OK

Soon on shelf the new refreshed look of the Del Monte® preserved fruits and vegetables in a can!

May 24 2016, EUROPE EUROPE

Del Monte® is looking to reinforce its position as a premium quality brand of Canned Fruits & Vegetables in Europe. In the spring 2015 Del Monte®, symbol of Quality, Reliability and Innovation since 1886, made the decision to reinvest in the canned Fruits & Vegetables category and after more than one year of R&D Del Monte® is now ready to unveil its new design. "Our aim is to raise brand equity and awareness, get consumer's preference and attract new consumers to the product category thanks to a refreshed and modernized packaging", says Christos Tsiakos - Sr. Director Operations Food EA.

This revamping has been studied and is intended to enthuse the current consumer audience (35-60YO) but also to attract younger generations (20-35YO). "Del Monte target audience is represented by a consumer passionate about quality food that is convinced when you eat healthy, you live healthy. He/she looks for new ways to incorporate fruits & veggies in the family's meals and believes a colourful life requires a colourful plate. We are convinced the new look of our can category will naturally emphasize the high quality, taste, health and convenience of the Del Monte® canned products" commented Pamela Ghinamo, Sr. Marketing Manager EA.

About Del Monte Fresh Produce:
Del Monte Fresh Produce is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages and snacks in Europe, Africa and the Middle East. We market our products worldwide under the DEL MONTE® brand, a symbol of product innovation, quality, freshness and reliability since 1892.